I have a list of at least a dozen problems that people in my market face


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I have recorded real life examples of people talking or writing about the problems in my market


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Each problem is something at least one prospect will pay money to take away


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I know that there are more people suffering these problems than I can ever reach personally


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The problems I solve are ones that will get worse the longer they are left


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The consequences of not solving the problem could be life-changing, in a bad way.


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I have a solution to each of the problems listed by my prospects


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I can describe what life will look like after each problem has been resolved


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I can implement the solution to any individual problem in under 3 months


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Understanding theory is useful, but not necessary to each solution


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The value my customer will get from each solution is at least 3x its cost


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I have a unique way to solve the problem faster, better and with less risk than my competitors.


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I have grouped my list of solutions into 3-7 clear steps


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Each of my steps has a clear and memorable name


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My steps work best when tackled in a specific order


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I have a name for my process that is distinct in my market


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Each step overcomes a common objection from my market


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It is clear when each step in my process is complete


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I have examples of untrained customers making a success of my process


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I have endorsements from industry leaders for my process


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There are well known companies or individuals making use of my process


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I can measure the effect that my process has on my customers


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Non-competing businesses recommend my process to their customers


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I can give a visual demonstration of what solving the problem looks like


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I use my process in all my marketing material


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I have examples to demonstrate the outcomes from each step


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I have a keynote talk that explains why my process works


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I have a sales pitch, webinar or sales material that makes us of my process


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There are well known companies or individuals making use of my process


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I can explain the outcome my process achieves in no longer than a tweet


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